Unbreakable Moms’ Manifesto

In cooperation with the "Masha Fund" public organization, the VIVID brand content hub agency created a manifesto for Mother's Day in support of the project #UnbreakableMom #НезламнаМама #NezlamnaMama.

The purpose of the manifesto is to express gratitude to Ukrainian mothers for their courage and unconditional love, which they show even in challenging living conditions. It also draws attention to the mission of returning war-affected mothers to everyday life.


The manifesto’s video included footage of the lives of mothers who found themselves in various life circumstances during the war. Ukrainian TV presenter, public figure, and founder of the “Masha Fund,” Masha Efrosinina, voiced the manifesto.

Masha Efrosinina: “Today, it is more important than ever that a Ukrainian woman has the strength to revive Ukraine! We call on all Ukrainians to support them with a donation. Our goal is to collect UAH 600,000, which will go to the #NezlamnaMama project, which provides psychological assistance to women and their children affected by the war.

Every time I come to the camp of the Unbreakable Mom project, I hear the hair-raising stories of our women. They give birth in basements under explosions, retrieve children from the rubble of their houses, and search for men who disappeared during the war for months. In short, never give up! And our task is to help them not to lose faith, not to go crazy from the grief of losses, and to return to the meaning of life when it seems to have been lost forever. Psychologists of our “Unbreakable Mom” program of psycho-emotional stabilization have brought back to life (and it is not just words, it is a fact!) already more than 1500 women and children. And we have no right to stop!”


“Masha Fund” is a public organization founded in 2020 by Masha Efrosynina and Oksana Nechyporenko. The Fund’s mission is the revival and support of Ukrainian women for the sake of the resurrection of Ukraine. “Masha Fund” was created to promote public opposition to violence and help affected women and children to foster zero tolerance for domestic violence in Ukrainian society. During the war, the Masha Fund provided humanitarian and psychological assistance to women and children. In June 2022, the Fund launched the “Unbreakable Mom” project – a unique program of psycho-emotional stabilization of women and children affected by the war, specially developed by professionals in psychotherapy and post-traumatic syndromes.

VIVID brand content hub is a brand content creation agency ranked second in the Influencer-marketing category according to the rating of digital agencies in 2022 by IAB Ukraine. It has a high level of expertise in creating communication strategies, ideas, influencer marketing, SMM, video, and digital production, which enables the agency to work with large international companies in the Ukrainian and European markets.

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